DON’T TAKE IT FROM US.
MAURTEN 2024
A Research Article. Narrated by Kilian Jornet.
What do you do when the product is too good to legally talk about?
You let ultra-runner Kilian Jornet quote a full scientific paper on the effects of the product while running 30km at the top of a Norwegian mountain, of course.
“One of the most creative and surreal ways to communicate your research findings.”
- S. Andy Sparks, Scientist, Edge Hill University
Credits
Client: Maurten
Creative Agency: APE_CC
Starring: Kilian Jornet
Photographer / DOP: Niklas Johansson
Production Company: XO Studio
Post-production: Miguel Angel Regalado
Special thanks to Kilian Jornet for the outstanding performance, to the Romsdalen Gondola crew for so kindly carrying the treadmill up there, and to Maurten for your audacity to do this project.