A WASTY HOLIDAY
COACHTOPIA 2023
Coachtopia uses the leftover materials from mother brand Coach’s production. Since the holidays are the most wasteful days of the year, when would be a better time to celebrate waste?
In this Coachtopia tale, we meet Wasty, the garbage monster with creative ambitions, and Lola Tung, the teenager with climate anxiety. Can they find the potential that waste holds?
A Coachtopia Tale
“Wasty Not, Want Not: Coach Brand Drops Sustainability-Minded Holiday Ad”
- T.L. Stanley, Senior Editor, Adweek
WASTY’S LOOKBOOK
Credits
Client: Coachtopia
Creative Agency: APE_CC
Production Company: Chaos
Director: Jason Yan Francis
DOP: Nikita Kuzmenko
Photographer: Osma Harvilahti
Production design: Louise Mekylla
Character design: Fred Remuzats, Jason Yan Francis & Louise Mekylla Bachir
Set design: Louise Mekylla Bachir
Costume design: Sergei Yordanov
Stylist: Max Ortega