DASHBOARD BILLBOARDS
ŠKODA 2022
Turning competitors dashboards’ into Škoda’s media space
We created billboards designed to be seen through cars’ reverse cameras and placed them in Sweden’s largest parking lots. As a result, Škoda’s outdoor ads tuned into inside cars ads that appeared on the dashboards of competitor’s cars.
”Škoda is sneaking its new out-of-home ads into its competitors’ vehicles”
- The Drum
Credits
Client: Škoda
Creative Agency: NORD DDB
Chief Creative Officer: Andreas Dahlqvist
Creative Director: Anna Salonen, Hanna Stenwall
Creative Producer: Tobias Bergenwall
Creatives: Josefina Norén, Fabian Luthander, Teodor Nisbel Fjäll, Viktor Einarsson, Lovisa Zelioth, Tuva Lindvall
Strategy Director: Albin Gustafsson
Projektledare: Magnus Tengzelius
Produktionsledare: Cornelia Bruzelius
Studio Designer: Petter Mollberg Fagring
Content Designer: Christian Björnehag
Agency Producer: Jacob Fagerström, House Agency
Director: Julius Hayes, Camp David Film
Modellbyggare: Christopher Robin Nordström, Tokyobuild